Columbia’s Thriving Theater Scene Faces Tough Choices
Columbia, South Carolina, is known for its rich cultural offerings, but three of the city’s most important live theater companies are facing some major crossroads. From financial hurdles to unexpected relocations, Trustus Theatre, Columbia Children’s Theatre, and Town Theatre are all navigating uncertain waters as they strive to bring laughter, drama, and art to their audiences. Let’s dive into their stories and challenges!
Trustus Theatre: A Quest for $1.5 Million
Founded in 1985, Trustus Theatre is Columbia’s only professional theater company dedicated to adult programming. This iconic institution is gearing up for an ambitious capital campaign to raise $1.5 million to upgrade its historic downtown space located in the Vista neighborhood. The theater is looking to enhance its lighting and seating while addressing pressing structural issues to ensure that it can continue to offer a top-notch experience for audiences and performers alike.
Executive Artistic Director Jessica Fichter has her sights set on a brighter future. “We produce the things that you are not going to see on tour at the Koger Center,” Fichter explains. Trustus focuses on cutting-edge plays and musicals — the kind you might spot in trendy off-Broadway productions. However, with a building that dates back to 1936 and only half of its income coming from ticket sales, Trustus desperately needs community support to sustain its operations.
Columbia Children’s Theatre: A Plea for $50,000
Meanwhile, Columbia Children’s Theatre, which has been enchanting families since 2005, encountered a sudden shakeup last year. After getting kicked out of its long-time spot in the nearly abandoned Richland Mall for redevelopment, the theater moved to West Columbia. Unfortunately, this new location lacks proper facilities for performances, which means they’re stuck paying to rent different venues for their shows.
With mounting costs, Director of Marketing and Development William Mitchell announced that the company must raise $50,000 by the end of the year to keep flourishing. “We’d be having a very serious conversation about the future of the theater” if this goal isn’t met, Mitchell states. Right now, Columbia Children’s Theatre is about 47% of the way to its goal, so they’re reaching out to the community for support to continue providing memorable experiences for children and families.
Town Theatre: Celebrating 100 Years of Community Spirit
Meanwhile, over at Town Theatre, Columbia’s oldest community theater, they are celebrating their 100th anniversary this week. With a long-standing history, the theater has weathered the trials of COVID and recently resumed its renovation efforts after a pause. The theater’s director Renee Scruggs shares her excitement about the ongoing upgrades: “This facility has a lot of wear and tear, and we’re thrilled to be improving our lobby and auditorium.”
While Town Theatre is secure in its location, and its funding appears stable—with nearly $679,000 in surplus revenues for 2022—the team works diligently to balance programming choices. With audiences often wary of more avant-garde productions, Scruggs points out the importance of catering to their loyal patrons’ tastes. “We’re always trying to find new things while keeping in line with what our members expect,” Scruggs explains.
The Power of Community Support
Columbia’s theaters—as different as they may be—share a common thread: the undeniable importance of community support. From Trustus Theatre’s ambitious renovation plans to Columbia Children’s Theatre’s urgent fundraising, it’s clear that these organizations rely heavily on the love and generosity of their local audience. As distractions in today’s world compete for people’s attention, it’s essential not to lose sight of the magic that live theater can bring.
With all eyes on Columbia’s theater scene, the hope is that these companies can not only ride out the storms but also find a way to thrive and keep bringing joy to the community for years to come. So next time you’re looking for a fun evening out, remember these local gems need your support to keep the curtain rising!
