BriteCap Financial Welcomes New Members to the Leadership Team

News Summary

BriteCap Financial LLC has welcomed new leadership members in digital marketing and finance to bolster its growth as a non-bank lender. Evan Day steps in as VP of Digital Marketing, while Pushkar Choudhuri and Dave Lafferty are appointed as CFO and Chief Credit Officer, respectively. These appointments are part of BriteCap’s mission to redefine business lending and enhance access to capital for small businesses across various sectors. BriteCap aims to leverage advanced technology and non-traditional lending strategies to provide efficient and affordable financial solutions.

BriteCap Financial Welcomes New Members to the Leadership Team

In an exciting move for the growing non-bank lender, BriteCap Financial LLC, located in the bright and bustling city of Las Vegas, announced some important new appointments this December. The latest additions are aimed at strengthening the company’s leadership in two critical areas: digital marketing and finance.

Evan Day Appointed as VP of Digital Marketing

Most recently, on December 23, 2024, Evan Day was welcomed aboard as the company’s new Vice President of Digital Marketing. With an impressive background of over 15 years in building data-driven marketing strategies, Evan brings a wealth of experience focusing on data analytics, marketing automation, and lifecycle management.

Evan holds a Master’s degree in Data Science and is currently pursuing a PhD in Neuroscience. That unique mix of education and experience is expected to strengthen BriteCap’s efforts in customer acquisition and retention. CEO Richard Henderson expressed his enthusiasm about Evan joining the team, highlighting his considerable record in transforming marketing strategies.

In his own words, Evan shared his excitement about joining BriteCap during a vibrant period of growth. He praised the company’s commitment to help empower small businesses, which is, after all, at the heart of what BriteCap does.

Continued Expansion: Pushkar Choudhuri and Dave Lafferty Join the Ranks

Just a week prior, on December 16, 2024, Pushkar Choudhuri was appointed as the Chief Financial Officer. He brings over 20 years of rich experience in financial planning, corporate finance, and investment banking. Pushkar shared his enthusiasm about the opportunity to increase access to capital for small businesses, which aligns perfectly with BriteCap’s mission.

Another significant addition to the leadership team was announced earlier that month, on December 9, 2024, when Dave Lafferty took on the position of Chief Credit Officer. With an impressive 30 years of experience in credit, risk, underwriting, and portfolio management, Dave expressed his honor to join BriteCap at such a pivotal moment in the company’s journey.

Redefining Business Lending

Richard Henderson noted that these strategic appointments are part of a larger vision aimed at redefining business lending and delivering a frictionless lending experience. BriteCap has established itself as a leading non-bank lender providing small businesses with fast, convenient, and affordable working capital.

For those who might not be familiar, BriteCap blends advanced technology with non-traditional credit algorithms to make financing accessible and straightforward. The company focuses on a diverse range of sectors, including medical, construction, technology, and manufacturing. They accept credit qualities ranging from A to C for mid-ticket equipment leases and loans between $15,000 and $5,000,000.

Company Overview and Affiliations

BriteCap was established in 2003 and is now majority-owned by a holding company affiliate of the National Minority Enterprise Fund (NMEF). With headquarters in Norwalk, CT, BriteCap also has regional offices in Irvine, CA, Voorhees, NJ, and Murray, UT.

As BriteCap continues to expand and innovate, they are certainly positioning themselves as a vital player in the financing space for small businesses. For more information on BriteCap and its services, you can simply visit their website.

Overall, it’s an exciting time for BriteCap as they continue to build a strong leadership team focused on driving innovation and promoting financial accessibility for small businesses everywhere.

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Additional Resources

• PR Newswire: Evan Day Joins BriteCap Financial as VP of Digital Marketing
• Wikipedia: BriteCap Financial
• PR Newswire: Pushkar Choudhuri Appointed CFO of BriteCap Financial
• Google Search: BriteCap Financial news
• PR Newswire: Dave Lafferty Appointed Chief Credit Officer of BriteCap Financial
• Google Scholar: BriteCap Financial