Columbia is buzzing with anticipation as the City Council gears up for a remarkable new project that aims to make a bright first impression on all who enter our vibrant city. With a hefty investment of $500,000, the council is moving forward with plans to install large, glowing welcome signs at five major gateways into Columbia. This exciting initiative is part of a broader goal to enhance the city’s branding and foster a sense of pride among residents.
These signs won’t just be ordinary markers; they’ll be spectacular features that light up the night sky! The designs include two types of signs— a larger primary sign measuring about 12 feet tall and twice as wide; and a smaller secondary sign that can be easily mass-produced and placed throughout the city. This thoughtful design approach not only aims to make our city more welcoming but also aesthetic.
During a recent City Council work session on October 1, the atmosphere was buzzing with excitement, but it quickly turned to discussion about the sign designs. City officials expressed some concerns over the proposed aesthetics. Several council members voiced their desire for some tweaks before getting the green light. People were hoping for something that captures more modern flair compared to the initial designs presented.
The suggestion to remove the red brick at the bottom of the signs was a prevailing thought among city officials. They also wanted to see more foliage and additional space surrounding the logo and letters to give it a more spacious, inviting feel.
Mayor Daniel Rickenmann put forth his vision for a more contemporary design. He pointed out that he was hoping for signs that exude a sense of warmth and modernity, similar to the iconic Hope sign on Main Street, an installation that has attracted attention for its innovative look. His viewpoint echoed through the chamber as council member Peter Brown remarked, “We want somebody to drive by and say, ‘wow,’ not ‘I wonder where the ATM is.’”
It’s clear that the City Council wants the signs to represent Columbia’s spirit effectively. They are not just signage but an extension of the city’s identity.
While the council discussed possible locations for the larger signs, no specific spots have been pinned down just yet. They are considering all main gateways into the city as potential spots to ensure that both residents and visitors feel welcomed and informed right from the start of their journey into Columbia.
The idea for these signs has been floating around since May when city officials first kicked off the conversation. At-large Councilwoman Aditi Bussells highlighted the necessity of replacing outdated signage while enhancing the city’s welcoming nature.
With such a proactive approach in fostering community pride and improving the city’s image, Columbia is truly on the brink of something great! Imagine driving into the city, greeted by stunning, bright signs that not only illuminate the night but also embody the character and creativity of Columbia.
As plans develop and designs evolve, the Columbia community is excited to see how this vision will come to fruition. It’s an exciting time to be a part of Columbia, and we can’t wait to see the glow that these new signs will bring!
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