Columbia Agency Cyberwoven Expands Services with Exciting Acquisition
Exciting news is buzzing around Columbia as Cyberwoven, a full-service digital marketing agency, has officially joined forces with Additive Impact, a Brooklyn-based brand consultancy known for its passion for transforming organizations for the greater good. This partnership brings a fresh wave of services to clients across industries and is set to make waves in the marketing world.
What’s the Scoop?
Cyberwoven, which has built a strong reputation since 2001 as a leader in the digital marketing space, announced this fantastic acquisition on September 26, 2024. The namesake of the Brooklyn firm has changed to Additive Impact LLC, marking a new chapter for both companies. While the financial details of the acquisition remain under wraps, the combination of these two powerhouses is an exciting development for their clients.
So, what does this mean for clients of both agencies? Well, it opens up a treasure trove of additional services that were previously unavailable under just one roof. With Additive’s deep expertise in brand strategy, messaging, and visual identity, combined with Cyberwoven’s robust digital capabilities, the potential for innovative marketing solutions has never been greater.
A Glimpse into Additive Impact’s Expertise
Additive Impact has made a name for itself by working with purpose-driven organizations, including universities and nonprofits. Their impressive portfolio features clients such as Harlem Children’s Zone, Syracuse University, Mount Sinai, and Phoenix Children’s Hospital. Their mission? To harness the power of brand transformation for positive change, creating meaningful connections for communities across the country.
As part of this new alliance, clients can expect to benefit from a full array of brand development services, which includes strategic planning, brand research, and story development. Not only that, but they will also have access to integrated marketing and communications planning and top-notch digital activation services. Talk about a win-win!
Voices from the Leaders
Hayley Berlent, founder of Additive Impact, expressed her enthusiasm about the collaboration, stating, “Joining forces with Cyberwoven aligns with our mission to transform causes, conversations, and communities for good. This strategic alliance enables us to share our ideas more widely and scale our impact more broadly.” Her excitement echoes a sentiment shared by many as the two firms embark on this journey together.
Cyberwoven’s CEO, Ben Rex, mirrors this eagerness, expressing how this acquisition will enhance their overall service capabilities. “This acquisition will significantly strengthen our market position and broaden our service offerings,” Rex said. “The integration of Additive’s capabilities into our operations allows us to meet the needs of clients at every level — from regional to national to global.”
This partnership not only means a wider array of solutions but also a commitment to delivering consistent and reliable services to clients. Cyberwoven aims to create a seamless experience as they work with a diverse clientele to build better brands.
What’s Next?
The integration of Cyberwoven and Additive Impact is just the beginning. With their goal of delivering a “more robust” set of brand services, the companies are excited about the opportunities that lie ahead. David May, President of Cyberwoven, also shared his vision of the future, stating that together, they will “weave an expansive set of strategies, stories, and experiences for our clients.”
As fans of innovative marketing are well aware, this partnership is more than just a business move—it represents a shared commitment to leveraging the power of branding for social good. Cyberwoven and Additive Impact have set the stage for a truly dynamic collaboration, and we can’t wait to see the positive changes that will result from this exciting new chapter.
Located at 1634 Main St. in Columbia, Cyberwoven and its new partner at 400 Third Ave. in Brooklyn are poised to make a significant impact in the marketing landscape. Keep an eye on the developments as these two incredible teams come together to transform brands for good!
