How can Lexington Businesses Creatively Market their Products and Services?

Many businesses in Lexington lack good marketing campaigns, which has led to their decline and even closure during the pandemic. While the internet is vast and the potential to bring in new customers is large, marketing your product and services online offers plenty of edge over Lexington’s competitors. Here are some of the marketing strategies you can use to perform local marketing.

Make use of Yelp

Yelp is great for local marketing. It is a must-have if you are beginning to execute local marketing strategies. The first step should be to establish your Yelp Company Page. Once you have your own page, you can revise the info outlined for your company, view, reply to customer reviews, article content like pictures and special offers, and view your website visitor activity. Yelp is usually the first result that pops up when searching for nearby businesses on Google. It really is why Yelp is definitely a piece of the online marketing strategy for any local company, regardless of any other local marketing tactics you employ.

SMS Marketing

SMS is an acronym for short messaging service and identifies what we refer to simply as text messaging. Have you ever received a text message for any sale at a nearby retail store or a dental fix from your dentist? That is SMS marketing. This type of local advertising is a great suit for brick-and-mortar companies who want to ramp up shop foot visitors, service businesses who want to schedule appointments every day, and any business proprietor who wants to reach prospective customers real-time.

Attract Local Events

Based on where your business is positioned, many nearby events may be arranged every year and run with other local businesses. In many cases, these businesses are looking for fellow companies to support their campaign, either by teaming up to organize the big event or just by giving money in exchange to be mentioned in their system and website. Both these options are an excellent way to put your business in front of nearby clients. If your business is within a countryside area, there is no reason why you shouldn’t want to expand your radius to support projects within neighboring towns. Get in touch with other businesses and hold your eyes open for calls for assistance to get started.

Team Up With Neighboring Businesses.

If selling an event isn’t really for you personally, consider going smaller sized scale and team up with a nearby business to double your access utilizing cross-promoting. It can be as basic as giving a supplemental store your coupon codes, flyers, or creative business cards to display on their countertop while you do the same for them. Or you can produce co-branded deals that reward customers for purchasing each location. There are many methods for you to team up with other nearby small businesses to make a large impact on your customers. Take a look at this list of methods to cross-promote to get your innovative juices flowing.

HereLexington is a well-acknowledged marketing company in the area of Lexington. We offer a marketing service that will make your local business pop up and be renowned in your area.