The lively atmosphere of the St. Patrick's Day Festival highlights the excitement around local talent.
At this year’s St. Patrick’s Day Festival, sophomore Katie DeMartini wowed the crowd as she became the first artist signed to Green Street Records at USC. This moment marked a significant milestone in her burgeoning music career, fulfilling a dream she’s had since age 13. The launch of Green Street Records represents an innovative approach to music education, aiming to empower young artists and provide them with real-world experiences. With her debut single, ‘Him I Guess,’ making waves, the vibrant future for DeMartini and her team at USC is full of promise.
Columbia, SC – This year’s St. Patrick’s Day Festival didn’t just celebrate green beer and shamrocks; it also marked a significant milestone in the music scene at the University of South Carolina (USC). In a delightful twist, sophomore Katie DeMartini graced the festival stage, not as a casual festival-goer but as the first signed artist for the brand-new Green Street Records.
For DeMartini, the festival was the realization of a dream she’s been nurturing for nearly a decade. Starting her journey in music at the tender age of 13, she has been diligently writing songs and honing her craft. As she looked out to the crowd, she couldn’t help but feel the excitement of being a performing artist at an event she once attended as a fan. Her journey has come full circle, and it is just the beginning!
The formation of Green Street Records at USC’s School of Music is an innovative step forward in music education. Spearheaded by Jeremy Polley, who directs USC’s Music Industry Studies Program, the student-run label aims to provide young artists with real-world experiences in the music business. The initiative is designed to elevate student engagement by allowing them to collaborate and immerse themselves in various roles within the industry.
At Green Street Records, it’s all about teamwork. DeMartini has had her eyes opened to the advantages of working with a dedicated team, especially compared to the challenges of navigating the music scene on her own. The label isn’t only about signing artists; it also connects students across disciplines. Working alongside Bella Veal, a USC junior responsible for the label’s marketing, DeMartini has learned how essential it is to make music that resonates with fellow students. Together, they are crafting a brand that embodies the spirit and energy of their university.
The first single from DeMartini, titled “Him I Guess”, made waves as it was released just in time for the festival. With a catchy pop-rock vibe reminiscent of artists like Olivia Rodrigo, the song is a relatable anthem for young adults navigating the complexities of love and life. The buzz around the single suggests that it has struck a chord with listeners, which is exactly what Green Street Records intends to achieve.
But there’s more in store! The vision for Green Street Records is expansive. Plans are underway to partner with other departments at USC, including Media Arts and Journalism. This collaboration will enhance the creative skills of students involved, ensuring they receive a well-rounded education that includes theoretical and practical knowledge.
One of the core principles of Green Street Records is that artists retain the rights to their music, which is a significant consideration in today’s music landscape. Students signed under this label can share their music on popular streaming platforms like Spotify, thereby gaining more exposure while building their musical profiles.
As the crowd at the St. Patrick’s Day Festival erupted in cheers for DeMartini, it became clear that the power of local talent is thriving at USC. The spirit of Green Street Records symbolizes not just a record label, but also the unity and creativity of the students involved. As Katie DeMartini sets out on this exciting new path, many are left eager to see what this fresh wave of talent will bring to the music scene in Columbia and beyond.
With the record label on a steady rise, who knows where it will lead? For now, it looks like the future is bright for Katie DeMartini and the collaborative team at Green Street Records!
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