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Spartanburg Sees Surge in Tourism Growth

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News Summary

The tourism industry in Spartanburg, SC, is thriving, contributing over $29 billion annually to the state’s economy, marking a 65% increase in popularity over the past decade. With nearly 10% of jobs in South Carolina tied to tourism and significant tax revenue generation, locals benefit immensely from this sector. Recent conferences highlight the importance of embracing the state’s natural beauty, while new travel trends like ‘skip-gen’ travel emphasize family connections. As the ‘Discover South Carolina’ campaign flourishes, the tourism landscape continues to evolve, promising a bright future for the Palmetto State.

Spartanburg Sparks Excitement with Growing Tourism Industry!

Spartanburg, SC – It’s an exciting time for South Carolina as the tourism and travel sector has exploded in *popularity over the past decade*, skyrocketing by an amazing 65%. This growth has resulted in a staggering contribution of over $29 billion annually to the state’s economy, proving just how vital tourism is to the Palmetto State.

Job Creation and Economic Impact

Tourism isn’t just about bringing in money; it’s also about *creating jobs*. In fact, the industry now supports nearly 10% of jobs throughout South Carolina, offering countless opportunities for locals. Plus, it generates close to $2 billion in state and local taxes each year, which helps fund schools, roads, and much more!

Attention-Grabbing Conference Highlights

On February 10, during the 60th annual South Carolina Governor’s Conference on Travel and Tourism held right here in Spartanburg, industry professionals gathered to celebrate these impressive milestones. Over 350 attendees packed the venue, eager to dive into strategies for continued growth and success.

The spotlight was on *the state’s natural beauty*, a fantastic draw for tourists and a central theme in discussions. Experts noted that while technology plays a notable role in promoting travel opportunities, it offers no substitute for the authentic experiences tourists seek.

Family Travel Trends Take Off

Interestingly, there’s a new trend called “skip-gen” travel, where grandparents and grandchildren embark on adventures together. This journey not only creates cherished memories but also highlights the *generational shift* in family travel. Professionals shared personal stories about visiting the state’s many parks with family, emphasizing how it builds lasting connections.

Discover South Carolina Campaign

In a bid to put the spotlight on lesser-known treasures, the marketing campaign, “Discover South Carolina,” is flourishing. With a remarkable 6.5 million trips generated to these less-visited destinations, the campaign illustrates how effective marketing strategies can boost travel. Thanks to its efforts, it’s also driven over $2.05 billion in hotel revenue.

Riding the Wave of Success

Stepping into 2023, the tourism industry is riding high with the expectation of a fantastic summer season, especially as gas prices remain stable. Average hotel occupancy rates have stayed consistent throughout the year, further solidifying South Carolina as a must-visit destination.

The state has not only thrived with leisure tourism but has also focused on *sports tourism*. With over $3 million in grants awarded for local sporting events, South Carolina is becoming a playground for sports enthusiasts. Major events like the *Bassmaster Classic* at Lake Hartwell and NASCAR races at Darlington Raceway attract visitors from near and far, showcasing the state’s *natural resources* and entertainment options.

Myrtle Beach Leads the Charge

Closer to the coast, the Myrtle Beach area has established itself as the largest tourism sector, employing over 80,000 individuals reliant on visitors for their livelihoods. Local officials note significant increases in economic impact due to sports tourism, proving that South Carolina is thriving when it comes to attracting *leisure and sports enthusiasts alike*.

Celebrating a Flourishing Future

With *each passing year*, South Carolina continues to leverage its stunning natural beauty, rich culture, and captivating attractions to ensure its tourism industry not only survives but thrives. The future is bright, and the Palmetto State is more than ready to welcome those looking for adventure, relaxation, and everything in between!