Students and staff of Texas A&M International University celebrating their national awards.
Texas A&M International University (TAMIU) celebrated a significant achievement by winning seven awards at the 12th Annual Education Digital Marketing Awards. This accomplishment reflects the hard work and creativity of the university’s Public Relations, Marketing and Information Services team. TAMIU’s innovative marketing campaigns, such as ‘Release the Quacken’ and ‘Dusty’s Glow-Up’, have captivated audiences and enhanced community engagement. The recognition underscores the university’s commitment to excellence in communication and marketing.
In a fantastic display of talent and creativity, Texas A&M International University (TAMIU) has snagged seven prestigious awards at the 12th Annual Education Digital Marketing Awards. This exciting announcement was made on July 31, 2023, recognizing the outstanding work of the university’s Office of Public Relations, Marketing and Information Services (PRMIS).
The Education Digital Marketing Awards is a national competition dedicated to showcasing the best in educational websites, digital content, electronic communications, mobile media, and social media. This year, more than 1,000 entries from colleges, universities, and secondary schools across the United States were put to the test. A panel of expert judges, including education marketers and advertising professionals, rigorously evaluated each entry to highlight the most innovative and effective campaigns.
The effort from TAMIU’s PRMIS team was undeniably impressive, earning a commendable seven national awards. This level of recognition speaks volumes about the university’s commitment to excellence in its marketing and communication initiatives. Steve Harmon, the director of PRMIS, expressed great pride in the team’s achievements, stating that these awards validate their hard work, creativity, drive, innovation, passion, and teamwork.
One campaign that stood out was the quirky and fun-filled “Release the Quacken”. This unique initiative celebrated a significant growth in enrollment by flooding the campus with rubber ducks, instantly capturing the attention of both students and the community. Another noteworthy effort was the “Dusty’s Glow-Up” campaign, which was all about introducing and generating excitement for the university’s new mascot.
Harmon shared that he feels immense pride in the energetic efforts made by the PRMIS team, which ultimately contributes to better engagement, recruitment, retention, and enhances the community’s perception of the university. “To be recognized among national peers is a distinct honor,” Harmon stated, emphasizing the significance of their recent accolades.
What’s even more inspiring is that TAMIU has a history of success at various levels of competition. The university has received awards from regional, state, national, and even international contests, fueling the team’s motivation to consistently push the envelope and enhance their marketing strategies. Harmon pointed out the importance of being innovative and always striving to raise the creative bar.
While details about individual team members were not disclosed, it is widely recognized that the PRMIS team is composed of talented professionals motivated by a shared vision of excellence. Under Harmon’s direction, this team is dedicated to finding new and engaging ways to tell the university’s story and mission across multiple platforms.
As TAMIU continues to celebrate these recent accolades, the university community can look forward to more exciting campaigns that not only highlight the university’s achievements but also encapsulate the vibrant spirit of its student body and staff. The university’s commitment to quality communication and creativity remains steadfast, ensuring that TAMIU stands out in the world of educational marketing.
With so much talent and innovation on display, there’s no telling what wonderful surprises this university has in store for the future. Congratulations to TAMIU on a job well done!
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